While this isn't the first time the global 3D design, engineering, and entertainment software showcased a 'new look,' its new logo has sparked a wave of feedback from the industry. On September 7, Autodesk shared the announcement of its latest visual rebrand. Previously featured on Archinect: 'Brand New Reviews Logos of the 10 Most-Followed Firm Profiles on Archinect' Vit, a seasoned graphic designer, and writer lent his knowledge and provided expert analysis on logos from firms like OMA, Snøhetta, BIG, Gensler, and Zaha Hadid Architects, to name a few. During this review, the Archinect team collaborated with Armin Vit, co-founder of the graphic design firm UnderConstruction.

While not everyone is a trained graphic designer whose expertise and critical analysis of a logo goes beyond the general public, everyone has an opinion on whether a logo satisfies their perspective of the company or goes against what 'they' envision.Ī while back Archinect conducted a special feature reflecting and reviewing new logos from 10 of the most followed firm profiles on Archinect. However, when it comes to logo designs in architecture, for example, the design's overall look on top of its size, type, and color choice can spark polarizing responses from the community. A strong visual identity is essential to propelling a company's product, service, and overall brand.

Autodesk autocad lt software logo icons